How To Walk in the Door and Add $20M in Revenue With Lawrence Castillo
Lawrence Castillo is the President of Brody Pennell Heating & Air Conditioning, Los Angeles’ most awarded HVAC company three years in a row. He is one of the industry’s top operators, generating record revenue growth for well-respected West Coast companies over the past 20 years. He has thorough experience in constructing and implementing blueprints for multiple operations.
In this episode, Ryan and Lawrence discuss the necessary fundamentals to add revenue to a new business.

Sponsor for this episode...
As a business owner, few things are more draining than feeling stuck in your own company. You’re buried in the weeds, profit margins are razor-thin, and your team feels like it’s rowing in different directions.
That’s where Eightfold Advantage comes in. We help leadership teams scale without chaos — so you can get your time back, grow with confidence, and finally have a business that runs on your terms.
Here’s how it works:
Step 1: Book an Initial Phone Call. Just you and Ryan — no pitch, no pressure. We’ll talk honestly about what’s working, what’s messy, and what’s keeping you up at night.
Step 2: Schedule a Discovery Meeting with your core team. Together, we’ll surface what’s really holding you back and map out a clear path forward.
Step 3: Launch Day. A full day working on the business, not just in it — aligning your team, installing tools, and kickstarting real progress.
Most teams meet with me every 90 days, but in the early days we’ll connect more often to build momentum.
Your business shouldn’t feel like a trap. Let’s get you unstuck — one step at a time. Schedule your 25-minute call at
eightfoldadvantage.com.
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