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Joe Crisara
By Ryan Redding April 22, 2025
Joe Crisara is the Founder and Service Sales Coach at ServiceMVP, a membership-based community for the home service industry. Widely recognized as “America’s Sales Service Coach,” he has more than 40 years of experience training owners, managers, technicians, and sales professionals on business growth. In this episode, Ryan and Joe talk about ethical sales practices.
Ryan Lee
By Ryan Redding April 15, 2025
Ryan Lee is a Business Coach at Landscape Lighting Secrets, the world's first coaching program dedicated to the landscape lighting industry that helps contractors double their profits and gain business freedom. With over 16 years of experience in the landscape lighting industry, Ryan was the Founder and President of Majestic Outdoor Lighting, which he grew to $200K a month in revenue before selling in 2019. He also hosts the Lighting for Profits podcast.  In this week’s episode, Ryan Redding hosts Ryan Lee to discuss strategies and frameworks for transitioning from operators to business owners.
Raul and Jorge De La Vega
By Ryan Redding April 4, 2025
Raul De La Vega is the President of JVF Plumbing Contractors, a plumbing company operating in Florida and Georgia. He manages the company with his brother Jorge, who serves as the Director of Operations. Under Raul’s leadership, JVF Plumbing has contributed to major facility remodels, ensuring quality and efficiency in its services. As a master plumber licensed in three states, Raul oversees large-scale projects, including bathroom fixture replacements and water heater installations. In today’s episode, Ryan, Raul, and Jorge discuss empowering younger generations in the trades and building a legacy of excellence in non-residential services.
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